Hello and thanks for stopping by. I thought it might be interesting to put some of my fundamental thoughts about business on this page to give you an idea of who I am and how I work. Here it goes:

SERIOUSNESS gets in the way of disruptive, creative and holistic ideas. So, I don't take myself too seriously and instead believe that CREATIVITY is the key to whatever the job title is. I would also describe myself as driven by an intrinsic desire to be successful at what I do - whatever it may be.

I have done my time on the job and consider myself an accomplished marketing professional with solid experience in a myriad of marketing channels, including interactive, social media, search, email, events, direct mail and OOH.

On to the subject: Marketing. Who needs marketing? If the product resonates with the needs of your consumer, you're almost at the finish line. All that marketing will do is tell a great story about a great product and it can get you past the finish line. Product - what is that? I know it sounds silly, but bear with me. Sure, it could be a cup of coffee or a toaster, and the approach is a no-brainer. But what about service industries - advertising for example. To build a continuous relationship with our clients, our product has to be aligned with our clients' needs and constantly re-aligned as those needs change. You are thinking about a TV spot or a print ad, aren't you? That is part of the product. Before we can develop creative though, we have to understand our clients' business AND our clients as people. We have to be completely aligned and understand our clients' customers' needs so we can comprehend our clients' needs and therefore define our value proposition. The beauty of this approach is that it applies both to marketing directly to consumers or marketing to clients who market to consumers. We must at all times keep the product relevant. It is the only way to sustain a long-term relationship with our customers. Phony relationship efforts for relationship's sake will not work anymore.

Another thought about approaches: Spending time with your project up front, thinking things through, guarantees that it will return the favor. Any time spent in the beginning will be saved in multiples in the end. Ok! What does that actually mean? A solid strategic approach is the key to success in everything one does, regardless of the size or complexity of a project, campaign or account.

ACCOUNT MANAGEMENT is as much about marketing as it is about business management. I am glad to be able to say that I have operationally transformed accounts, and whole teams along with them to be effective, efficient and financially sound. Take a look at the details in my resume and give me a call or shoot me an email. I'd love to discuss this further if you are interested.

Cheers - Martin.